Skip to main content
PLAYBOOK // AI CALL COACHING

You Can't Listen to 500 Calls. Your AI Coach Already Did.

Every call scored. Every rep coached. Every deal explained.

LeadAttractor scores every answered call 0 to 100 the moment it ends, AI calls and human calls alike, against your script and your methodology. Scores, coaching summaries, rep rollups, and deal rankings, with zero hours spent listening.

THE PROBLEM

The Most Expensive Blind Spot in Your Business Is the Phone

Deals don't die in your CRM. They die in conversations you never hear.

Your VA freelances the script on call #40 and you find out three weeks later when the contract falls through. Your best rep does something brilliant on every call, and nobody knows what it is, so nobody else can copy it. Your call recordings pile up in a folder that might as well be a graveyard, because nobody has six hours a day to audit them.

"Trust your team" isn't a QA process. Neither is spot-checking one call a week.

HOW IT WORKS

The System, Step by Step

01

Every Answered Call Scored 0 to 100. Automatically.

The moment a conversation ends, the AI produces a coaching summary and a 0-to-100 score. Your AI agents' own calls get the same structured breakdown and a win flag. Nothing to press, nothing to remember.

02

Answered-Only, So the Numbers Mean Something

Unanswered calls never enter coaching. It's enforced at three separate layers, with a minimum-length gate on top (default 60 seconds). Your scores reflect real conversations, not dead dials, so the average is a number you can actually manage on.

03

Your Human Team Gets the Same Treatment

Human rep calls appear off the call stream in real time, identity enriched from your CRM, and get scored and summarized like everything else. Calls that happened outside the dialer count too: pipe transcripts in from your meeting tools (Zoom, Google Meet, Fathom, and more) through a secure per-account webhook.

04

Coached in Your Methodology, Not a Generic Script

Pick your framework, UMBC for standard REI or PIPE for the Elite Attractor approach, and every call is graded against it. The scoring criteria and the coaching prompts are yours to tune. It's not a black box.

05

Deal Scoring: Hot, Warm, or Cold

Every conversation is ranked as Hot (75 and up), Warm (40 to 74), or Cold (under 40), each with the rationale behind the call. Point your team at the deals most likely to close, not just the loudest lead.

06

Team Rollups and Rep Reports, Written for You

One roster ranks every rep by average score and call count. Drill in and the system generates a narrative write-up per employee over any window. Coach the floor and the individual from the same data, with the write-up already done.

WHAT THIS REPLACES

Fire Your Call-Audit Guilt

The six hours a week you were "going to spend" listening to recordings.

The QA hire you were about to make.

The expensive acquisitions coach who never scaled past a handful of reps.

The awkward coaching call with no examples. Now you walk in with the exact calls, scores, and moments to review.

COMMON OBJECTIONS

Questions We Hear Every Day

Is this surveillance? My team will hate it.

It's the opposite of the random spot-check they hate now. Every answered call is graded on the same visible 0-to-100 criteria, no favoritism, no gotchas, and reps get concrete examples of what to fix and what to repeat. The best reps love it because their work finally shows.

Does it only work on the AI's calls?

No. Human rep calls get the same scoring, summaries, and rollups. You can even feed in transcripts from calls that happened outside the dialer. One standard across your whole pipeline, human and AI.

Who decides what a "good call" is?

You do. Choose UMBC or PIPE as your coaching framework, then tune the scoring criteria and the coaching prompts to your process. The AI applies your standard consistently. It doesn't invent one.

What does the AI cost, and can I use my own key?

Use the platform's AI out of the box, or bring your own key. On your own key, the coaching usage isn't billed to your wallet, and you still see every run. Full cost control for high-volume teams.

Do I have to listen to the calls myself?

Only the ones worth your time. Scores, summaries, and the Hot/Warm/Cold board triage everything; you drop into the specific conversations that need your attention.

Your Pipeline Already Knows Why Deals Die. Start Asking It.

Every conversation in your business is either a deal, a lesson, or a warning. Right now you're only catching the deals. Get all three.

See If You Qualify

Call scores and summaries are AI-generated quality-assurance tools intended to support training and process review. No income claims, guarantees, or promises of earning potential are made.

No Income Claims // Reality Check

Let’s be completely clear: there are no income claims, guarantees, or promises of earning potential anywhere on this site. The numbers and case studies shared here are simply lessons from operators who have been there, done that. But we don’t know you, your work ethic, your market, your capital, or your capacity. We love working with serious operators, and we build solid systems that actually function in the real world. If you want things that work, see if you qualify. If you’re looking for a get-rich-quick scheme, a magic bullet, or a guarantee you’ll make money just by buying our software, you’re in the wrong place. We just build machines that work. Proceed accordingly. Read the full disclaimer.